SEO

SEO means Search Engine Optimization, a digital marketing strategy that increases your website’s visibility in search results on search engines like Google, Yahoo, and Bing. In other words, SEO is the process of optimizing the content of your website in such a way that a search engine shows it as a top result whenever someone searches for that keyword.

How do Search Engines work?

Search engines by performing these three functions:

CRAWLING

Crawling is when search engines send out a team of robots, called crawlers or spiders, to discover fresh and updated content.

INDEXING

It is the process in which the content found by the crawler is stored in the index, which is a massive database of all the content and URLs discovered by crawling to serve up to searchers.

RANKING

The ordering of content stored in an index that will best match a searcher’s query.

WHY DO YOU NEED SEO?

Questions and problems. And when the search engine presents them with relevant results, most users click on one of the top 5 results in the search engine results pages. To appear in these top results, you need to do the SEO of your website. SEO is not only related to search engine ranking; moreover, good SEO practices also improve the usability of a website. If two websites are running the same business, but your website is SEO optimized, you will likely have more visitors and customers.

WHAT ARE THE BENEFITS OF SEO?

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Improves user experience

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Ensures Mobile-Friendliness

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Results in higher conversion rates

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Builds brand Credibility and Authority

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SEO optimized website earns more

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Target audience easily find your site

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Increase in leads and market share

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SEO increases your visibility online

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Helps in growing social media traffic

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Improves site speed

TYPES OF SEO

ON-PAGE SEO

On-page SEO optimizes the content on your website and includes all the strategies to optimize a page on a website. Warren Michaels Digital Marketing Company is an SEO agency that has all the tools to help with all aspects of on-page SEO. We will first do our keyword research to find the relevant keywords. Using the relevant keywords, we create high-quality content, SEO heading, title tag, and meta description.

OFF-PAGE SEO

Off-page SEO is the type of SEO performed outside of your website to increase your rankings within search engine results pages (SERPs). Off-page SEO is done by getting links from other reputable sites, social media marketing, shares of your content, influencer marketing, and guest blogging.

TECHNICAL SEO

Technical SEO is the type of SEO that includes all the strategies to improve a site’s backend structure for the crawling and indexing phase. By performing technical SEO, search engines can easily access, crawl, index, and rank your website. It can also increase good user experience, which can affect overall traffic and engagement rates.

Technical SEO improves the following factors of the site:
● Indexing
● Crawling
● Security
● Site speed
● Mobile-friendliness