Google Ads, formerly called Google AdWords, is an advertisement platform developed by Google, where advertisers bid on specific keywords for their clickable ads to appear in Google’s search results. When users click on these ads, advertisers have to pay for these clicks. These ads can place both in the results of search engines like Google Search and on non-search websites, videos, and mobile apps. Google ads are the most widely used advertising network in the world. Millions of people use Google advertising to grow their business. Google Ads is a pay-per-click (PPC) advertising, which means advertisers have to pay every time a visitor clicks the ad.

Does Google Ads work?

Google ads will work only for those businesses that bid on relevant keywords and depend on the keywords’ competitiveness. On the other hand, it will not work for those who waste their money on the wrong keywords and low CTR ads. Google Ads is a profitable form of advertising if managed correctly. It helps you grow your business’s leads and sales. Research shows that even if your SEO is excellent that Google Ads advertising still produces more clicks from search.

What are the Benefits of Google Ads?

Although investing money on AdWords might seem risky, the results are almost instant and transparent. Advertisers can decide how much they want to spend and only pay when someone clicks their ads.

Google Ads offers several benefits, but here are the important ones:


Although both Google Ads and SEO are marketing strategies, Google Ads works faster than SEO in generating more traffic and leads. A well-optimized AdWords campaign managed by experts can work much better for a business to get the first spot in search. Search engine optimization is a long-term process. It requires a lot of determination, well-written articles, and backlinks to rank any keyword. On the other hand, ads give you instant visibility at an instant cost, and you know what is exactly happening with the ads.


One of the biggest challenges for new business is brand awareness, and building a brand takes time and investment. Google ads are a versatile tool for building brand awareness, even if potential customers aren’t clicking; they see your brand, tagline, and offerings. Whether you’re an international brand or running small businesses, search engine advertising can tap into a huge potential audience.


One of the biggest benefits of running a Google AdWords campaign is that it’s fully measurable, and you can combine it with Google Analytics. and other measurement tools. Without knowing the results, you are unable to understand what’s going on with your ads and how to improve it. Google ads make everything straightforward by providing information like clicks, impressions, keywords, and how visitors behave on your website. By measuring your click-through rate and conversion rate, you can scale the ads to drive more traffic and boost sales.

Why choose us as AdWords Management Agency?

In order to gain success in this digital world, your business deserves the best service and support. We at Warren Michaels Digital Marketing Company manage every aspect of the AdWords process. We first set up your AdWords account then expertly manage and optimize it by selecting the right keywords. We are advertising specialists, and our strategy gives every ad the punch it requires to attract potential customers. We assure you that every optimization we create ultimately increases revenue for your business. We offer very fair pricing on our AdWords management and ensure that you have the best people in the industry working for you!

Contact us today and let our real experts manage all your google ad campaigns!